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// Films // Orgasm Inc.

Orgasm Inc.

Elizabeth Canner / US / 2009 / 73 ' / English

Credits

Elizabeth Canner, Sandra Christie and Jeremiah Zagar
Elizabeth Canner
Elizabeth Canner, Julie Parker Benello, Wendy Ettinge, Judith Helfand and Marc N. Weiss

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An upbeat, engaging, enlightening, and provocative film that will change the way you think about sex.

Synopsis

In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits. ORGASM INC. is a powerful look inside the medical industry and the marketing campaigns that are literally and figuratively reshaping our everyday lives around health, illness, desire — and that ultimate moment: orgasm.

Audience Reviews (1)

By Stéphanie L
Average: 4.2 (6 votes)
Don't believe the hype (about FSD)!

Liz Canner gets in the heart of the pharmaceutical companies' race to commercialize an effective treatment for "female sexual dysfunction". FSD is an invented name for a phenomenon that is natural and common in female libido, and as Canner uncovers, labeled a "dysfunction" because medical companies cannot legally develop and market products treating conditions not officially identified. She reveals in which ways women's health products can be harmful, mainly because of the great misinformation (and secrecy?) surrounding FSD. Some of the marketing tactics and tentative orgasmic devices exposed in this documentary are quite literally shocking. Women and their sexual problems, professionals with confessions, and militants for information take part in interviews that might make you want to start screaming in anger (at least if you're a woman). The overall movie keeps a hopeful tone and Canner treats effectively with comedy what could be viewed as a tragedy.