Free Political Film Screenings Cinema Politica is a project organized by Montréal-based non-profit überculture, and comprises a network of several local film exhibition series across Canada, Europe and the USA.

Consuming Kids: The Commercialization of Childhood

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Whistler
Monday November 30, 2009
Screening begins 18h30
Venue: Squamish Lil'wat Cultural Centre

Cinema Politica Whistler screens independent documentary films every Monday night in November and December at the Squamish Lil’Wat Cultural Centre in Whistler. The films cover important socio-political, environmental, cultural and economic issues in Canada and worldwide. www.lunawhistler.com

Admission is by donation and is open to everyone. Doors open at 6:30PM, films begin at 7:00PM with discussion afterwards. Inspire the activist in you!

Consuming Kids: The Commercialization of Childhood

The transformation of children into one of the most powerful and profitable consumer demographics in the world

Adriana Barbaro- Jeremy Earp / USA / 2008 / 67 min

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.

Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

Credits

Writer & Director: Adriana Barbaro & Jeremy Earp
Producer: Adriana Barbaro
Executive Producer: Sut Jhally
Co-producer: Jason T. Young
Supervising Editor: Andrew Killoy
Editor: Jason T. Young, Andrew Killoy, Adriana Barbaro, & Jeremy Earp
Technical Editor: Andrew Killoy
Head of Media Research: Loretta Alper
Additional Research: Scott Morris
Motion Graphics: Andrew Killoy
Additional Graphic Design: Shannon McKenna
Sound Mix: Rikk Desgres, Pinehurst Pictures & Sound
Camera: David Rabinovitz, Bill Brennan of Shoot DC, Perry Hallinan of Heart Attack Video, & Lyle Morgan of Morgan Video Productions