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Cinema Politica an überculture project
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Free Political Film Screenings Cinema Politica is a project organized by Montréal-based non-profit überculture, and comprises a network of several local film exhibition series across Canada, Europe and the USA.

The Coca Cola Case

Carleton University
Monday January 25, 2010
Screening begins 19h00
Venue: 301 Azrieli Theatre (AT) (www.carleton.ca/campus)

This screening is presented in conjunction with The Council of Canadians. http://canadians.org/

Panel discussion to follow the film including:

German Gutierrez (Director, The Coca Cola Case)

Born in Colombia, German Gutierrez studied Drama in Paris before moving to Quebec over 30 years ago. After studying filmmaking, he first worked as an assistant cameraman and later as a cameraman for Radio-Canada, the National Film Board and a variety of production companies. While continuing to act as a director of photography on a wide range of productions, he soon moved on to directing, initially focusing on social and political issues. This work soon took him to the four corners of the earth, often to conflict zones: Cambodia, Sarajevo, South Africa, Rwanda and El Salvador.

Ray Rogers (Director, Campaign to Stop Killer Coke)

Ray Rogers is founder and director of New York City based Corporate Campaign Inc. (CCI), which has championed labor, human rights and environmental causes for three decades. Time magazine said Rogers has “brought some of the most powerful corporations to their knees, and his ideas are spreading.”  Rogers and his organization have been featured many times in major publications such as Time, Business Week, Forbes, Fortune, The Wall Street Journal, The New York Times, USA Today, The Washington Post, Los Angeles Times, Chicago Tribune, Boston Globe and Atlanta Journal Constitution as well as many television and radio programs and newscasts worldwide. His work as a labor strategist has led to many college and universities in the U.S. and abroad, including Harvard Business School, to conduct case studies on CCI’s campaigns, strategies, and tactics.

Gauri Sreenivasan (Canadian Council for International Co-operation)

Gauri Sreenivasan is Policy Coordinator at the Canadian Council for International Co-operation (CCIC), and leads CCIC’s Global Economic Justice Program. She has written extensively on international trade and investment issues. Gauri was a contributing author and the overall editor of Making a Bad Situation Worse: An Analysis of the Text of the Canada-Colombia Free Trade Agreement, a joint publication of CCIC, the Canadian Centre for Policy Alternatives, the Canadian Labor Congress and the Canadian Association of Labour Lawyers.

Nelson Ross Laguna (Ontario Public Service Employees Union)

Nelson Ross Laguna resides in Ottawa and currently works as a Staff Representative for the Ontario Public Service Employees Union (OPSEU). He has been active with the Campaign to Stop Killer Coke since he became aware of it in 2004. He was a leader in passing a motion within OPSEU to ban Coca Cola from all of their events and offices and to continue a campaign against Coca-Cola and free trade with Colombia. He is also a member of Exile Infoshop in Ottawa, a radical space dedicated to social equality, in addition to volunteering with the Industrial Workers of the World (Ottawa).

The Coca Cola Case

A documentary about Coke and labour rights in the bottling plants.

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German Gutierrez and Carmen Garcia / Canada / 2009 / 82 min / English and Spanish w/ Eng s.t.)

THE COCA COLA CASE is screening throughout the CP Network between winter and spring 2010 as part of the The Coca Cola Case Film Tour, co-organized the the NFB.

SYNOPSIS: Colombia is the trade union murder capital of the world. Since 2002, more than 470 workers’ leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola.

Talk to Martin Gil: His brother Isidro was killed at point-blank range while working at the Coca-Cola bottling plant in Carepa, because he was part of a union bargaining unit. Like most violent crimes committed against Colombian union leaders, Gil’s murder went unpunished.

However, U.S. lawyers Daniel Kovalik and Terry Collingsworth, as well as activist Ray Rogers, stepped in and launched an ambitious crusade against the behemoth Coca-Cola. In an incredible three-year saga, filmmakers Germán Gutiérrez and Carmen Garcia follow these heroes in a legal game of cat and mouse. From Bogotá to New York, Guatemala to Atlanta, Washington to Canada, The Coca-Cola Case maintains the suspense of a hard-fought struggle.

The lawyers filed several cases at the U.S. federal court against Cola-Cola for murder, abduction and torture committed in Colombia and Guatemala. Thanks to activist Ray Rogers, they also attacked the brand image of the Atlanta-based giant, with the devastating campaign Stop Killer Coke!, causing dozens of U.S. colleges and universities to boycott the drink.

Still the company would not give up. After five years of haggling, will the lawyers get justice? In the end, they reach a settlement of sorts, but what will the victims choose - cash, or power and integrity?


Trailer

Credits

Original idea and research: Germán Gutiérrez
Script: Carmen Garcia
Field director, director of photography and sound recording: Germán Gutiérrez
Assistant director: Ricardo Restrepo
Picture editing: Elric Robichon
Original music score: Olivier Alary
Conception sonore: François Senneville
Produced by: in co-production with the National Film Board of Canada
With the financial participation of
Québec - Crédit d’impôt cinéma et télévision
SODEC - Société de développement des entreprises culturelles - Québec
Téléfilm Canada
Canada - Crédit d’impôt pour film ou vidéo canadien
With the collaboration of SBS Australia

Film site & Reviews

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