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// Films // Big Boys Gone Bananas!*

Big Boys Gone Bananas!*

Fredrik Gertten / Sweden / 2011 / 88 ' / Swedish / S.T. English


Jesper Osmund & Benjamin Binderup
Alexander Thörnqvist
Conny Malmqvist
Dan "Gisen" Malmquist
Margarete Jangård

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Official Selection IDFA 2011
Official Selection Sundance Film Festival 2012

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The true story about a Swedish Filmmaker, a Banana Corporation’s Dirty Tricks, Media manipulation, lawsuits and the Price of Free Speech.


What is a big corporation capable of doing in order to protect its brand?

Recently, Swedish documentary filmmaker Fredrik Gertten experienced this personally. His previous film BANANAS!* recounts the lawsuit that 12 Nicaraguan plantation workers successfully brought against the fruit giant Dole Food Company. That film was selected for competition by the 2009 Los Angeles Film Festival. Nothing wrong so far, right? But then just before leaving Sweden to attend the Los Angeles world premiere of his film, Gertten gets a strange message: the festival has decided to remove BANANAS!* from competition.

Then, a scathing, controversial and misinformed article appears on the cover of the Los Angeles Business Journal about the film a week before the premiere. And subsequently, Gertten receives a letter from Dole's attorneys threatening legal action if the film is shown at this festival and to cease and desist.

What follows is an unparalleled story that Gertten captured on film. He filmed this entire process of corporate bullying and media spin - from DOLE attacking the producers with a defamation lawsuit, utilizing scare tactics, to media-control and PR-spin. BIG BOYS GONE BANANAS!* can be seen as a thriller and a cautionary tale. But, mostly this is a personal story about what happened to Gertten, as a documentary filmmaker and to his company and how the livelihood of documentary filmmakers can be easily put into jeopardy.

This powerful film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole's public relations company puts it, "It is easier to cope with a bad conscience than a bad reputation".


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