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// Films // Consuming Kids: The Commercialization of Childhood

Consuming Kids: The Commercialization of Childhood

Adriana Barbaro & Jeremy Earp / United States / 2008 / 67 ' / English

Credits

Andrew Killoy, Jason T. Young, Jeremy Earp & Adriana Barbaro
Adriana Barbaro & Jeremy Earp
David Rabinovitz, Bill Brennan, Perry Hallinan & Kyle Morgan
Adriana Barbaro, Sut Jhally & Jason T. Young
Head of Media Research: Loretta Alper
Additional Research: Scott Morris Motion
Graphics: Andrew Killoy
Additional Graphic Design: Shannon McKenna
Sound Mix: Rikk Desgres, Pinehurst Pictures & Sound

Awards & Festivals

Film Festivals 2009 Freedom Week Film Festival
New Zealand 2009 Fiuggi Family Festival
Italy 6th Annual Artivist Film Festival Screenings CA Association for the Education of Young Children Conference
MA Association for the Education of Young Children Conference | Westford, MA | March 27, 2009
Academy of Music | Northampton, MA | March 27, 2009
NY Association for the Education of Young Children Conference | Brooklyn, NY | May 1, 2009
Museum of Fine Arts | Boston, MA | May 20, 2009
International Communication Association Conference | Chicago, IL | May 24, 2009
Union for Democratic Communication Conference | Buffalo, NY | May 28-31, 2009
American Psychological Association | August 9, 2009 TX Association for the Education of Young Children Conference | September 2009
National Association for the Education of Young Children Conference | DC, November 18-21, 2009
Southern Conference on Children | Statesboro, GA | January 29, 2010

Upcoming Screenings

Stay tuned for upcoming screenings!

In Production

The transformation of children into one of the most powerful and profitable consumer demographics in the world

Synopsis

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

 

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