BUYER BE FAIR: THE PROMISE OF PRODUCT CERTIFICATION takes viewers to Mexico, the Netherlands, the UK, Sweden, the USA and Canada to explore how conscious consumers and businesses can use the market to promote social justice and environmental sustainability through product labeling, with a focus on Fair Trade coffee and Forest Stewardship Council certified wood. BUYER BE FAIR is an inspirational and balanced television special that reaches beyond the choir to present the promise of product certification to a wide audience. The Seattle WTO meetings and other trade gatherings have stirred powerful sentiment against globalization, but world trade is a juggernaut that will not be stopped. Still, is there a way to make free trade FAIR?
