Unclickable

by Babis Makridis
This ripped-from-the-headlines investigative documentary follows the creation and devastating impact of a digital advertising fraud operation.
2024  ·  1h24m  ·  Greece
English
About the Film

A former tech executive gathers a team of software developers in the basement of an undisclosed location. They set out to build a digital advertising fraud operation. Within 12 weeks, they defraud a large number of high-profile advertisers, including the Trump campaign and a series of pro-Biden organizations during the 2020 US Presidential election. As the operation unfolds, we follow interviews about digital advertising, the Google-Facebook duopoly, and the known and lesser-known victims of ad fraud, like Uber and street vendor Nomfundo from South Africa. We also get to address the impact of ad fraud on the internet economy and our societies – and ask: is ad tech destroying democracy?

Upcoming Screenings

Stay tuned for upcoming screenings!

About the Director

Babis Makridis

Babis Makridis was born in Kastoria, Greece. He graduated from the Stavrakos Hellenic Film and Television School. In 2005 his first short film, “The Last Fakir”, won the best new director award at the International Short Film Festival in Drama. “L”, his first feature film, was screened at top international film festivals, such as Sundance, Rotterdam and Karlovy Vary, and received First Prize (Grand Prix) at the Molodist Film Festival, Kiev Ukraine. “Pity” is his second feature film.

 

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