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// Films // Culture Jam: Hijacking Commercial Culture

Culture Jam: Hijacking Commercial Culture

Jill Sharpe / Canada / 2002 / 57 ' / English

Credits

Bonni Devlin
Jill Sharpe
Jill Sharpe, Lynn Booth & Maureen Levitt

Links & Reviews

Awards & Festivals

2002 Winner, Vancouver International Film Festival, Audience Choice Award
2002 Winner, Auckland International Film Festival, Audience Choice Award
2002 Winner, British Columbian Leo Awards, Best Documentary
2002 Winner, British Columbian Leo Awards, Best Editing for History/ Biography/ Social/ Political Documentary
2003 Nominated, Canadian Gemini Awards, Best Social/Political Documentary
2003 Nominated, Canadian Gemini Awards, Best Picture Editing
2003 Winner, International SASA Award, Catania, Italy
Leeds International Film Festival, England, 2002
Ireland International Film Festival, 2002
Bangkok Thailand, 2002
Hot Springs Documentary Film Festival, Arkansas, 2002
5th United Nations Association Film Festival, San Francisco, 2002
Rencontres Internationales du Documentaire de Montreal, 2002
Global Visions Film Festival, Edmonton Alberta Canada, 2002
REVelation Perth International Film Festival, Australia, 2003
Sala Rekalde Art Gallery, Bilbao Spain – month long exposition, 2004
Hong Kong Social Movement Film Festival, 2006
Slamdance Film Festival, Utah, 2003
Theatrical run at the Roxy in San Francisco, 2003
Commonwealth Film Festival, England, 2003
Singapore International Film Festival, 2003
Goteborg Film Festival, Sweden, 2003
Pacific Cinémathèque Vancouver, theatrical screening, 2003
New Zealand International Film Festival, 2003
Vancouver International Film Festival, 2002

Upcoming Screenings

Stay tuned for upcoming screenings!

In Production

A fascinating rap on the 20th Century movement called Culture Jamming

Synopsis

A new breed of revolutionary stands poised along our information highways waging war on logos and symbols. They're "Culture Jammers" and their mission is to artfully reclaim our mental environment and cause a bit of brand damage to corporate mindshare. Director Jill Sharpe's subversively savvy one-hour documentary film - culturejam - Hijacking Commercial Culture- bursts our last bubble of illusion about free speech in public space and gives us spanking brand-new hope at the same time. Scream at the TV, but don't touch that dial! Yet. In the hour long film, Culture Jam: Hijacking Commercial Culture, we follow three outlandish jammers; media tigress Carly Stasko, Reverend Billy of the Church of Stop Shopping, and Jack Napier with the Billboard Liberation Front. Armed with DIY anti-ad stickers, custom neon, and stuffed mice on crosses, these jammers hijack, subvert and reclaim corporate media space. Enter the intriguing worlds of midnight billboard raids and the mid-afternoon hijacking of public space. Ultimately Culture Jammers wage a war of "meaning". They use the tools of the medium to re-wire the "message". Will Disney's Mickey represent a "world of laughter" or will he become the anti-Christ representing "sweatshop labour practices". The verdict of public perception lies in a battle between billion dollar PR campaigns and guerrilla tactics of rebel activists. A relatively young movement, contemporary Culture Jammers first appeared in the early 80's in San Francisco. But court jesters of medieval Europe, and movements like Dada, Surrealism, and the Situationist International of Paris, as well as the recent range from punk to "post", all provide a philosophical lineage for this new brand of rabble rousers. French Situationist Guy Debord declared in the 1960's that we inhabit the "society of the spectacle" - where leisure and real living had been replaced by pre-packaged media simulated experiences. The moment has come for a new message to take back the medium. Through their interventions culture jammers make a spectacle of ad-culture. Hard hitting, controversial, wacky and engaging, this film captures the drama of jammers in action and asks: Is Culture Jamming civil disobedience? Senseless vandalism? The only form of self-defense left?

 

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