Young union activists Pascal McDuff and Maxime Cromp
Young union activists Pascal McDuff and Maxime Cromp

On Demand

Maxime, McDuff and McDo

by Magnus Isacsson
This doc tells the story of two young men, Maxime and Pascal, who attempt to form a union at a Montreal McDonald's.
2002  ·  Canada
About the Film

This is the story of two young men, Maxime and Pascal, who sow the wind and reap a storm. Things quickly get out of control when these two employees attempt to form a union at a Montreal McDonald’s. Their initiative to form a union at a Montreal outlet of McDonald’s fast food empire, famous for its ‘McJobs’ and its ferocious resistance to unions, sets off a series of events that quickly get out of control. Faced with continuous pressure from their boss, their workmates, their families, the union and the media, the two young men have to work hard to keep their enterprise on track.

But McDonald’s plays its ultimate card: the company closes down the restaurant and leaving the employees without jobs. In response, the Teamsters proclaim a national campaign to organize McDonald’s restaurants, however they leave the arduous task of organizing the campaign to the laid-off young workers. In this truly historic initiative, the stakes are enormous for the corporate giant and its employees across the globe.

Union Trouble ­- A Cautionary Tale follows this conflict blow by blow with an insider’s perspective. It’s a story full of suspense and surprising developments, the most surprising of all being the final outcome.

Upcoming Screenings

Stay tuned for upcoming screenings!

Magnus Isacsson
Louise Côté
Monique Simard, Marcel Simard
Olivier Calvert
Robert Marcel Lepage
Production Company
Les Productions Virage inc.
About the Director

Magnus Isacsson

Telling dramatic stories which bring crucial social and political issues to the attention of the public – that was Magnus Isacsson’s objective as a documentary filmmaker. In the last fifteen years, he specialized in feature length “process films”, following conflictual situations over long periods of time. Power (Cineflix 1996), told the five-year story of how the Cree Indians defeated Hydro-Québec’s Great Whale megaproject. The film received the award for best documentary at the Paris International Environmental Film Festival in 1997 and the Grand Prize of the Lausanne festival in 1999.  The Choir Boys (Érézi 1999) about Montreal’s choir of homeless men, was nominated for several major Canadian awards and received the Golden Conch at the Mumbai International festival in 2000. The feature length View from the Summit,  (Érézi 2002) is a multi-faceted view of the politics of protest, which the Globe and Mail called “remarkable…riveting”.  Isacsson also co-directed Pressure Point (Multi-Monde 1999), a film on the same theme that received the Quebec Film Critics award for Best Documentary in 2000. Maxime, McDuff and McDo  (Virage), his second film on attempts to unionize McDonald’s restaurants, was nominated for three Gémeaux awards.  Isacsson’s most recent films are ‘The Battle of Rabaska’ ( with Martin Duckworth, ONF 2008) and Art in Action (Amazone Films 2009) which received the Prix Gémeaux for best portrait or biography in 2011. Isacsson received the 2004 Prix Lumières from the Quebec directors’ association. ( ARRQ.)

Magnus Isacsson was born in Sweden in 1948. He immigrated to Canada in 1970 and became a Canadian citizen in 1978. He is fluent in Swedish, English and French and understands Spanish. After studying political science at the Universities of Stockholm and Montreal, Isacsson started his career as a radio producer for Swedish Broadcasting and the Canadian Broadcasting Corporation from 1972 to 1980. From 1980 to 1986 he directed numerous current affairs reports and investigative stories for the English and French television networks of the CBC, for programs such as Le Point, Contrechamp and The Fifth Estate.

Isacsson taught audiovisual production at l’INIS, the Quebec film school, and at several universities, including Whitman College in Washington State, the University of Montreal and Concordia U. In the mid-eighties he taught video production in Zimbabwe and South Africa for Montreal-based Vidéo Tiers Monde (Third World Video). He directed an instructional tape on video production, which received the award for best audiovisual production from the Association for Audiovisual Teaching Techniques in 1991. He was a member and former co-chair of the Documentary Association of Canada (DOC), a member of the Association des Réalisateurs et Réalisatrices du Québec (ARRQ), and of SARTEC. He was also vice-president of the Observatoire du documentaire.

Isacsson passed away in 2012.

Other films by Magnus Isacsson